What Will the Driverless Car Experience Be for Consumers? (Workshop)

Automated Vehicles could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment. The time saved by commuters every day might add up globally to a mind-blowing one billion hours—equivalent to twice the time it took to build the Great Pyramid of Giza. It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car.” —  McKinsey & Company

About This Workshop

According to Business Insider, almost 10 million self-driving cars could be on the road by the year 2020 creating new industries and sources of revenue. PricewaterhouseCoopers projects that spending in the autonomous-car industry will balloon to $43.2 billion globally by 2021!

Here’s the multi-billion dollar question that car companies, tech companies, investors, brands, marketers, advertisers, and entrepreneurs are desperately trying to answer today:

What will people be doing with all of that free time during their driverless car commute, and what new technologies, services and entertainment experiences will companies need to create in order to meet the demands of this new tech-savvy, content-addicted, experience-seeking, captive audience?

A recent survey published by the Auto Service Center asked 2,000 people to list the activities they would primarily do during their driverless car commute. The top 10 responses were:

1.  read a book
2.  catch up with friends
3.  get work down outside of the office
4.  watch a television show
5.  watch a movie
6.  eat
7.  play video games
8.  sleep
9.  engage in sexual activity
10. pray

This much is clear, the cockpit of the driverless car is set to become the prime battlefield for consumers’ attention (possibly over-taking the connected home), and will be fertile ground for unimaginable opportunities to develop new technologies and business models.

JOIN US for this special workshop and thought experiment, with guest presenter Kota Kobayashi, Digital Product Designer at ustwo (our awesome sponsor for this workshop), as we explore what the driverless car commute of the future will be and the potential solutions that will power the activities and engagement we experience in the driverless car cockpit. We will cover design, technology, entertainment and content creation, marketing,  communication, and more.

  • How are companies designing the interior of driverless cars today for the passenger experience of tomorrow?
  • What opportunities are there now, and in the near-future, for entrepreneurs and investors in this space?
  • How will we be connected to driverless cars through our mobile and home devices?
  • And how will the entertainment industry, brands, marketers and advertisers jockey for our attention and dollars during our driverless commutes?

Among a ton of other cool things, the ustwo auto team explores user experience in the automotive space with client engagements and their own research and experimental projects, building services and products around the connected car. Read more about their innovative work in this space HERE.


Gain an understanding of how the consumer experience is driving autonomous vehicle design and the problems that car and tech companies are grappling with today that you can potentially help to solve. Learn how mobile technologies are evolving and developing around the driverless car experience. Participate in thought-provoking discussions about what we want the driverless car experience of tomorrow to be and whether we can really create the commute of our dreams.

Participate in a mini-hackathon with other attendees where you’ll try your hand at developing driverless commuting solutions to facilitate the activities we most want to do in the driverless car cockpit.


Although we will be reviewing the technology powering driverless cars, this is a non-technical workshop meant for everyone: marketers, advertisers, developers, engineers, product managers, investors, data analysts, students, policy wonks — all are welcome!

Guest Presenter


Kota Kobayashi, Digital Product Designer at ustwo.

Kota (@kotakobayashi) is a Digital Product Designer at ustwo. He continually dabbles with the latest technology, exploring how to connect it with humans on both a functional and emotional level. In the past year, he has been co-leading the ustwo Auto team, which explores user experience in the automotive and mobility space through client engagements. Some ustwo Auto partners include Ford, Jaguar Land Rover, and several others across the globe. ustwo Auto also conducts their own research and experimental projects.

Kota is interested in the increasing level of inclusivity and environmental sustainability, which will be brought by this transformation in the auto industry.  During his time at ustwo, he has worked on innovative projects such as Google Cardboard Design Lab, Sonos’ digital product rebrand, and Android Wear watch faces. In his spare time, he’s founded a charity beer brand called Ippon Matsu Beer, which helps support small businesses in Japan affected by natural disasters.


Our Awesome Workshop Sponsor

ustwo is a global, independent design and development studio, building defining digital products, services and businesses. It partners with the world’s leading brands on projects ranging from apps and interfaces to service design. Across its four studios,  ustwo is highly interested in the future of mobility, and has a team dedicated to researching and exploring the possibilities that innovations in this space have to offer. You can learn more about ustwo Auto and their work at http://ustwo.com/what-we-do/ustwoauto.

Start Time

6:00 pm

March 16, 2017

Finish Time

9:00 pm

March 16, 2017


ustwo, 26 Broadway, Floor 16 New York, NY, 10004