Tech 2025 Book Club: Chat with Amy Webb “The Signals Are Talking” — Forecasting the Future and the Impact of Emerging Technologies


Tech 2025 Book Club

Welcome to the launch of the Tech 2025 Book Club. Each month, we will feature a compelling book about emerging technologies and the future, and invite guest speakers to join us in a discussion about the book. Guest speakers might include authors, researchers, entrepreneurs, business-people, legislators, or other experts on the topic.

For the launch of this series, we are excited to announce our first featured book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (PublicAffairs; 1 edition (December 6, 2016), by Amy Webb and her participation in our book discussion via Skype where she will share insights about the book, her methodology for predicting future trends and the impact of emerging technologies, and answer your questions!

This book is so fab, that it was named:

Winner, 2017 Gold Axiom Award in Business Technology
Fast Company’s Best Books of 2016
Amazon’s Best Books of 2016


***[NOTE: Amy will be joining us via Skype but this is a LIVE EVENT with a physical location. We’ll gather to discuss the book and invite an additional speaker to participate]***

In Amy’s Own Words

The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream is my complete methodology for how to predict future trends in technology and society, as well as their impacts on how we will work/ live and govern. It also makes an argument why now, more than ever, every single one of us must use the tools of a futurist.


We’ve fetishized the future, but there just aren’t enough people dedicated to researching the implications of our technological progress. We’ve allowed ourselves be handicapped by a future blindness. Without being able to see the signals for so long, we’ve developed bad habits. It’s a lack of futures thinking that led to Blackberry’s demise and recent announcement of yet another round of layoffs. It’s why news organizations have had such a difficult time staying afloat. It’s why you might be worried, right now, about the future of your organization. The best time to have started planning for the future was decades ago. The second best time is right now, today. ” — Amy Webb

About the Book (by the publisher)

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow.


With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now?

Most importantly, Webb persuasively shows that the future isn’t something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what’s to come-challenging us to create our own preferred futures.

About Amy Webb

Amy Webb is an author, futurist and founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. Her future forecasting work has been featured in the New York Times, Harvard Business Review, Wall Street Journal, Fortune, Fast Company and more. Her research has also been cited in several academic papers. She is a lecturer on the future of media at Columbia University, and this fall, she will join NYU’s Stern School of Business as an adjunct professor to teach a new course on forecasting the future of technology. She was a 2014-15 Visiting Nieman Fellow at Harvard University. She founded Webbmedia Group (FTI’s predecessor); co-founded Knowledgewebb Training, which facilitates hands-on workshops; and co-founded Spark Camp, a next-generation convener that facilitates important conversations on the future of a better society. Data is being adapted as a feature film, which is currently in production. Her previous book Data, a Love Story is being adapted as a feature film, which is currently in production.




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Guest Author
Amy Webb, author of “The Signals Are Talking” and Futurist
Early Bird: $20
Regular Price: $45
Questions? Contact us:

Start Time

6:00 pm

July 6, 2017

Finish Time

8:00 pm

July 6, 2017


150 West 28th Street, 4th Floor, Suite 404, Room 1, New York, NY