Speed Bumps Ahead
Each autonomous vehicle will be generating approximately 4,000 GB – or 4 terabytes – of data a day. Intel has suggested that just one million autonomous cars could generate the same data as three billion people. While the market for vehicle data monetization was $2 billion in 2017, it’s expected to be $33 billion by 2025.
Here’s the billion dollar question: Who will own and profit from the data that driverless cars collect and how will consumer data and privacy be protected?
By 2020 Business Insider Intelligence estimates there will be 10 million vehicles with self-driving functionality. But we face quite a few speed bumps ahead as tech companies, consumer privacy advocates, and legislators grapple with issues around driverless car data ownership and monitization (which experts are calling a future goldmine).
JOIN US for this special think tank discussion with expert guest speaker, Henry L. Greenidge, Esq. (Policy Advisor, East Coast Government & Communications Relations at Cruise Automation, a subsidiary of General Motors) who will speak on the opportunities and obstacles we face as the world transitions to driverless cars. What is the hype versus the reality? Also joining us will be an engineer from Knightscope (they design, build and deploy Autonomous Data Machines (ADMs) (robots) to monitor crimes in malls, corporate campuses, parking lots, airports and neighborhoods).
This event, which is part of our new Mission AI program, will be held at the Knightscope NY Showroom. Attendees will receive a tour of the showroom and a live, hands-on demo of their autonomous security robots. Also joining us from Knightscope to discuss how their autonomous robots gather and process data are Zoe Demertzis, Software Engineer, and Jason Hatfield, Director, Client Development.
Industry experts agree that data sharing is crucial to driverless car development. What considerations should be taken into account around how to share data responsibly with private companies, with municipalities, and with researchers (while protecting consumer data and privacy)?
The fact is driverless car manufacturers will collect and control a vast amount of data on our driving habits, what we do in cars, and where we go (not to mention data on public surroundings, accidents, etc.). And consumers appear to be ready to give up their data. In a HERE Technologies new study that questioned 8,000 people across Australia, Brazil, France, Germany, Japan, the Netherlands, the UK and the US, the results indicated that 76% of people are left stressed and feeling vulnerable about sharing their location data, but 72% are willing to share their data for a driverless car.
Are consumers really aware of what they will be giving up in the long run? How can consumers benefit from car data ownership?
In addition to reviewing recent, compelling research, some of the topics we’ll explore include:
- How are autonomous vehicles gathering information about our driving habits and behaviors and the broader environment around them?
- The changing expectations of privacy: Do consumers’ expectations of privacy diminish in a post-ownership, shared vehicle model?
- How should we think about privacy considerations for the general public whose movements may be tracked with the externally-facing videos or mapping that may be common with AVs?
- How will advertisers and brands gain access to driverless car data and how will they use it to push more targeted ads and brand experiences to consumers (with the permission of the consumer)?
- How are smart cities using data to pave the way for driverless cities and what data will they share with (and request from) car manufacturers and car owners?
- What are the legal and ethical problems around driverless car data ownership and privacy?
- What are the federal government and local municipalities doing now to draft legislation that will regulate data mining and protect consumers?
- When a crime is committed or a car accident happens, what car data will police request and what are the manufacturers’ and consumers’ rights?
- What data will insurance companies require from driverless car owners and how will they use it? Will we see new insurance models as a result of companies having access to more precise, intimate driver data?
- How can we protect companies and consumers from hackers who will attempt to steal and sell their car data?
After the presentation, and interactive discussion and Q&A, we’ll receive a tour of the Knightscope showroom and a live, hands-on demo of their crime-fighting, autonomous security robots (you’ll get to see, up close, autonomous machines collect data and what is done with that data).
Henry L. Greenidge, Esq.
Henry L. Greenidge is an experienced attorney and policy advisor who has focused on urban policy related to broadband, transportation, energy and sustainability. Currently, Henry leads East Coast Government & Community Relations for Cruise Automation, a subsidiary of General Motors focused on developing self driving cars.
Previously, Henry served as Assistant Director of External Affairs in the New York City Mayor’s Office where his portfolio included press, communications, and legislative affairs for the City’s $20 billion dollar sustainability program. During the Obama Administration, Henry held policy, budget, and legal roles at the Federal Communications Commission, U.S. DOT, and the White House Office of Management & Budget.
Henry has been recognized by New York University as an Emerging Leader in Transportation, by City & State Magazine as a 2016 40 Under 40 Rising Star, and by the New York Urban League as a 2017 Trailblazer.
Henry holds a Juris Doctor from the University of Baltimore, and a Bachelor of Arts from the Scripps Howard School of Journalism and Communications at Hampton University where he graduated with honors. Breakfast included.
- 8:00AM – 8:30AM: Sign in, breakfast and networking
- 8:30AM – 9:15AM: Speaker presentation and discussion
- 9:15AM – 9:40AM: Interactive think tank and Q&A
- 9:40AM – 10:AM: Knightscope Showroom, meet autonomous robots and live demo
Only confirmed, registered attendees will be admitted. Agenda is subject to change.
Event Sponsor: Knightscope
Knightscope is an advanced security technology company based in Silicon Valley and builds the ultimate in security guards. Their security robots deter, detect and report…autonomously. Our long-term ambitious goal is to make the United States of America the safest country in the world, changing everything for everyone.
Knightscope’s long-term vision is to predict and prevent crime utilizing autonomous robots, analytics and engagement. Crime has a $1+ trillion negative economic impact on the U.S. economy every year and Knightscope is on a mission to cut it in half. Founded in April 2013 in Silicon Valley, Knightscope is a leader in developing autonomous physical security solutions. The Knightscope “Hardware + Software + Humans” approach reduces costs for our clients, provides a 24/7 force multiplier effect as well as advanced anomaly detection capabilities. Our solution includes providing an autonomous physical presence, gathering data from the environment in real-time, and pushing anomalies to our user interface, the Knightscope Security Operations Center (KSOC).
Previous awards and honors include Popular Science Nine Most Important Security Innovations of 2016, CNBC Disrupt Honorable Mention and one of five startups on the path to becoming household names, ISC West New Product Showcase award, Plug and Play Winter EXPO award, and “Startup of the Year” from the Sunnyvale Chamber of Commerce. Additionally, Knightscope VP of Software Engineering, Mercedes Soria, recently received a “2017 ABIE Award for Leadership” and a 2017 “Silicon Valley Business Journal Woman of Influence Award.”
Learn more at www.knightscope.com.
NY SHOWROOM DETAILS
WHAT: The Knightscope Showroom NYC now open in Midtown Manhattan
WHERE: 501 Lexington Ave (at 47th Street), New York, NY 10017
WHEN: 9 a.m. – 6 p.m. weekdays and by appointment through November 30, 2018
Knightscope, Inc., developer of advanced physical security technologies focused on enhancing U.S. security operations, is celebrating the opening of its first Knightscope Showroom in New York City. Located at 501 Lexington Avenue (at 47th Street) in the heart of midtown Manhattan conveniently near Grand Central Station, the Knightscope Showroom is a hands-on experience that lets visitors interact with the company’s award-winning team of security robots, including the K1 stationary machine, K3 indoor machine and K5 outdoor machine.
Knightscope is an advanced security technology company based in Silicon Valley and builds the ultimate in security guards. Our security robots deter, detect and report…autonomously. Our long-term ambitious goal is to make the United States of America the safest country in the world, changing everything for everyone. They are celebrating the opening of its first Knightscope Showroom in New York City (where this event will be held).
Located at 501 Lexington Avenue (at 47th Street) in the heart of midtown Manhattan conveniently near Grand Central Station, the Knightscope Showroom is a hands-on experience that lets visitors interact with the company’s award-winning team of security robots, including the K1 stationary machine, K3 indoor machine and K5 outdoor machine. Learn more at www.knightscope.com.