Alternative Analysis: Analyzing Data to Make UX and Product Decisions
Analysis & synthesis are key to reducing piles of data into powerful insights & motivating consumers of our research to act on what we learn
Analysis and synthesis are key to reducing piles of data into powerful insights and motivating the consumers of our research to act on what we learn. Our end goal is to impact the bottom line.
But how do we analyze the data to help make actual, informed product decisions? UXR is often brought in or consulted on this topic yet many don’t know how to help!
Join us to learn about different approaches to ensure your results yield meaningful and actionable product decisions. Takeaway tools, templates, frameworks, triangulation techniques, and get inspired to roll up your sleeves in new ways.
We’ll also cover lesser-known and leveraged thematic content analysis tactics and formats, 2×2 frameworks to build on affinity diagramming, and touch on mind mapping, search log analysis, spectrum analysis, and discuss the difference between findings and insights.
UXRS strives to create a community where people can make meaningful connections with others in the UX field. Come for the presentation, stay for the UX networking.
Topic1: If you had to delete all but 3 apps on your phone, what would they be?
Topic2: What’s one new approach you want to try to implement when analyzing data?
5:00 -5:10 p.m. (Central time, similar to Chicago and Dallas, USA) – Introduction and announcements for UX Research and Strategy
5:10-6:10p.m. (Central time) – Speaker + Q&A
6:10 -7:00 p.m.(Central time) – Networking