Book Review & Discussion : Behind the Cloud

The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry



In this event, you’ll learn

Why Marc wasn’t scared when an important industry leader thought not much of his idea

The two initial marketing strategies new companies can decide among to be talked about fast

How Salesforce survived the dot-com crash

What their approach to coding new features was

Why you don’t need venture capital to fund your business

About the Author

Marc R. Benioff is the chairman and CEO of (NYSE: CRM), which he cofounded in 1999. Under Benioff’s direction, has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing.

Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.


Marc Benioff is regarded as the father of the software industries as a service and cloud computing. His company,, is simply the biggest success case of setting up a company that has made $ 1 billion in revenue in just 10 years. Behind the Cloud reveals how Benioff took a new idea, a powerful concept from paper, and differentiated himself from his competitors by creating a whole new movement where users no longer need to install software on their computers. The software is always available, on demand, in the cloud.

People used to say – For success, all you need to have is the right approach.

“Behind the Cloud” emphasizes the importance of winning mentality, but is it the only aspect you should pay attention to? – Of course not.

We summarize the book’s content and draw a conclusion, which you as an entrepreneur will find breathtaking.

The event is finished.


Jan 03 2022


1:00 pm - 4:00 pm

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