China’s Latest Marketing Trend – Micro-Drama Product Placement
Learn how Micro Drama Product Placement helps Australian and New Zealand brands drive stronger organic connections with Chinese consumers.
With the continued rise in demand for short form video, consumers are also becoming more selective in their viewing habits and seeking ever higher quality content. Coupled with consumers becoming immune to traditional advertising formats, brands need to find new ways to engage with their audiences in a less intrusive fashion.
In this session, co-hosted by Eternity X, we will examine how brands can tap into these trends and leverage the unique opportunities Micro Drama product placements (MDPP) has to offer. We will also show how using this cutting edge approach to marketing is less expensive than you might think.
Register to learn more insights such as:
Understand the Chinese consumer’s changing media habits and how major digital platforms are evolving their video content solutions.
Learn how the major video platforms (Douyin, Kuaishou, Tencent Video, iQiyi, Bilibil, Youku) are embracing the Micro Drama market
MDPP is a low cost and effective solution to build a brands digital IP and one of the most innovative ways to ‘soft sell’ to audiences with high spending power in China (18-35 years old)
International/ Chinese brands such as Samsung, Oral B, Maybelline, Vivo have already shifted towards Mini Drama advertising
How MDPP compliments your cross channel marketing – KOL’s, Live streaming and paid media
About Eternity X
Connecting regional and international brands with the Chinese market, EternityX is an award-winning AI-empowered open-to-connect marketing technology platform. With advanced multi-dimensional audience profiling to comprehend audience needs throughout the consumer journey, we can precisely reach your consumer through premium sites & apps programmatically. Our international team offers one-stop customized solutions to help marketers overcome the challenges they face and build a business strategy that increases brand-consumer lifetime value and maximizes campaign effectiveness.