Corporate Engagement: Current Trends, New Opportunities, and New Challenges
Come learn about innovative approaches your organization can use for more effective corporate engagement.
Corporate social responsibility has become a major buzzword in today’s business sector, seen as a key to a positive public image and the ability to attract and keep quality employees. This trend is changing the face of corporate engagement in nonprofits, both in terms of giving and employee volunteerism.
These new opportunities for nonprofits to attract funds, visibility, and volunteers for programs are coupled with new challenges to nonprofits who want to engage businesses. What actions might nonprofits need to take in order to attract and make effective use of these resource streams? How might development professionals and volunteer managers build and maintain fruitful relationships with businesses interested in supporting nonprofit work? What are some ethical concerns that nonprofits may encounter with increased corporate engagement?
Please join Dustianne North (Lead Instructor, UC Berkeley Professional Program in Fundraising and Volunteer Management), who welcomes expert panelists Karolo Aparicio (San Francisco Foundation) and Estelle Davis (San Francisco Exploratorium) for a lively discussion of this important topic in nonprofit management.
Participants will gain:
Awareness of the evolution of corporate giving and corporations’ motivations for giving
Understanding of the giving vehicles used by corporations and how to interface with these effectively
Ability to utilize several different models of engaging corporate volunteers
Ability to locate and utilize corporate prospect research tools
Skills for building corporate relationships
Ideas to inform ethical practice in working with corporate partners
A realistic assessment of organizational capacity to pursue corporate relationships, and a start toward strategic plans for improved capacity