Defining Your Marketing Tech Stack
Climate tech marketing leaders and martech experts will discuss what to consider when designing your marketing tech stack.
Personalization has become the leading key indicator for marketing success, according to a study published by Twilio, a customer data platform. And there are more than 8,000 marketing technologies all waiting to become part of your marketing tech stack.
With marketers feeling the demand of B2B and B2C customers wanting a personalized experience and with so many options and shiny objects vying for your attention, how do you decide what technologies work best for your department?
Join us while we explore how our expert panelists define their marketing tech stack:
What is martech?
Why consider it across B2B and B2C?
How do you make sure your martech stack aligns with your business goals and marketing strategy?
How to evaluate your current tech stack and new technologies?
What are the must-haves to put in place?