Designing the New Usual: Sparking Sustainable Movements

Tired of sustainability being thrown around as a vague corporate buzzword? We are too.



Between green-washing and corporate branding, sustainability has become associated with empty performative activism. That’s why we believe that it’s our responsibility to redefine what sustainability looks like to our businesses.

The Index Project and Designit have come together to look at how community and sustainability can bridge the gap between aspiration and action. On August 18th, our second Designing the New Usual event will dive into how we can mobilise sustainability in this manner. If you missed our first event around leadership, watch the recorded session here.

Joining our host, Phil Hall, Global Content Lead at Designit:

Anne Jensen, Head of Sustainability at the Danish football club AGF. With more than 10 years of experience in the festival industry, Anne joined in 2020 to jumpstart an environmental strategy for the soccer club. In less than a year, the club now uses 100% renewable energy and has become a signatory of the UN Sports for Climate Action.

Michael Michelsen, Commercial Manager and Sustainability Lead at packaging company Paboco. Working with reshaping and rethinking collaboration, Michael engages global partners to make Paboco the world’s first 100% bio-based and recyclable paper bottle. With a strong joint drive for creating change, Paboco works with global partners like Coca-Cola and L’Oréal.

Nassera Ahmed, Senior Director of Sustainability at global health innovator Coloplast. With 13+ years of experience in strategy and business integration of sustainability, Nassera knows how to walk the walk. Working across the globe and within different industries, she’s passionately working towards a future of circularity, climate action and equal opportunity.

We’re also interviewing changemakers in the sustainability space:

Kerry Huang, Chief of Staff to the Brand & Impact SVP at PANGAIA. Having previously worked at Boston Consulting Group and Global Fashion Agenda, Kerry has unique experience with bringing sustainability into fashion. At materials science company PANGAIA, she helps bring innovative textiles and patents into people’s lifestyles.

Wa’il Ashshowwaf, CEO and Co-Founder of civil rights app Reyets. Coming from 15+ years working with financial services, Wa’il now divides his time between overseeing the Unstuck Lab startup Studio and the civil rights app Reyets. Recognised as one of Fast Company’s World Changing Ideas, Reyets helps counter police brutality and injustice by helping people know and protect their rights.

Curious to learn more about the event? Click here.

The event is finished.


Aug 18 2021


9:00 am - 10:00 am