DesignMeets: AI and New Directions in Design
Join us virtually as we explore different perspectives around the impact of artificial intelligence on design.
We live in a world driven by complexity, data volume and information. Design is increasingly data-driven and it is the cornerstone of our understanding of user experience, product development and service design. Designers increasingly rely on data visualization in their problem-solving and critical thinking as they grasp complexity in the process of uncovering insights and meaning for users.
AI lies at the centre of this transformation. Machines are increasingly intertwined with our lives as we count on them to process repetitive tasks and make decisions. The power of AI is growing. Today, it powers 25% of customer service operations and McKinsey estimates it will produce new global economic activity in the order of US$13 trillion by 2030.
The growing AI impact on design is profound. Designers are adapting core conventional skills (problem-solving, critical thinking) to develop technology-centric practices more relevant and meaningful to users. In this process, the design will need to transition bridge the gap between it and science and evolve into a more multidisciplinary, agile practice if it is to remain a creative solutions provider.
The present technology is described as “Narrow AI,” such as a chatbot, which is only as good as the information it is given. It raises the question of inherent bias within AI and the places of ethics in its design. This places an important responsibility on the role of designers to design machine learning from multiple perspectives (economic, ecological, sociological) with cognitive systems that are empathic and free of bias. As AI becomes more embedded in daily life, designers must accept responsibility for the ethical dimension – designing ethically and navigating the challenges of co-design and diversity to ensure these issues are properly addressed.