Digital CMO Series – Part `1
A highly interactive series on the new digital and customer engagement realities, and how top marketing leaders can rapidly adapt.
We are very excited to invite you to our Digital CMO series that begins on June 8th. This is a highly interactive program that will help you identify, and rapidly adapt to, the new digital and customer engagement realities.
Keeping up with these realities, such as new privacy laws, buyer behaviors, and asynchronous work methods, is simply overwhelming. It causes leaders to fall behind competitors and feel irrelevant. In addition, customers can suffer from slow, inconsistent purchasing and customer service experiences. Brand repute and loyalty suffer.
This highly interactive series will help you:
Strengthen your “test and learn” muscles
Engage effectively with your audience before they become customers
Reduce customer friction when designing your marketing strategies
Cut through the clutter of new privacy laws to make smarter growth investments
Discover fresh online content strategies
Optimize brand impact and lead flow through better first-party data strategies
The Digital CMO series is designed for growth-oriented CMOs and senior marketing executives (VP+). Non-member agencies or consultants will not be attending.
We will guide several breakout sessions and confidential discussions, and host one of the fall sessions in person in Washington, D.C. Plan to spend time meeting your colleagues and sharing insights in a safe setting . The remote sessions will be “camera on” and highly interactive.
Here’s the agenda:
Part 1: Escape the Overwhelm: The Adaptive Digital Leader – June 8, 2021, 10-11:15 am ET
In our first session, you will:
Discover the top 7 COVID-driven customer shifts
Map your current position in the data driven maturity scale
Confirm the 6 essential functions to navigate the new landscape
Hear contemporary examples from top brands, including TIME, The Great Courses, Salesforce, and Park Mobile