Elma Webinar on Gamification in the Digital Era

Virtual gamification techniques to get more value from healthcare marketing research and workshop engagement to help overcome ‘Zoom fatigue’

Dear colleague,

We are pleased to invite you to this free ‘Gamification’ webinar covering the essentials of effective digital gamification techniques to ensure research and internal workshops have maximum impact.

During this event we will explore the foundations of why digital gamification is a vital tool to engage both research respondents and internal stakeholders, sharing both the philosophy and psychology behind gamification as well as concrete examples and case studies.

The event will cover:

What is the future of respondent/ workshop engagement?

Focus on why gamification and engagement techniques is the new battleground for research & internal workshopping (digital and non) and how this ladders to effective insights & impact

Review of gamification application

When to use digital / and or face to face gamification techniques and how to maximise their utility to unlock respondent/internal stakeholder engagement and interaction

Right time, right context, right person

How to leverage gamification to deliver meaningful and relevant insights in a seamless (and enjoyable) research/workshop experience, virtually or face to face

Showcase of case studies

Using practical case studies from a variety of contexts, we’ll shed light on how gamification builds trust, boosts engagement and facilitates powerful insights also in a digital format

Join us on the 9th of June at 13:30 CET for 45 mins for an enjoyable conversation, including real-life gamification examples and a stimulating Q&A session. We look forward to seeing you.



The event is finished.


Jun 09 2021


7:30 am - 8:15 am

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