How Artificial Intelligence/AI has Transformed Marketing (American Marketing Association)
Utilizing AI technology, marketers can spot trends, predict future trends, and improve their customers’ journey.
Artificial Intelligence is a powerful tool that is reshaping marketing.
Dave Edelman, former Chief Marketing Officer at Aetna and a leader in the field, will offer his insights into how AI is changing marketing and why we, as Marketers, should be paying close attention.
This event is free to AMA members with promo code and $10 per person for non-members. 50% of the proceeds from this event will be donated to Dave Edelman’s charity of choice to thank him for his time. This webinar will be recorded and sent to registrants.
Former Fortune 50 CMO, Currently Independent Executive Advisor and on the AMA National Board of Directors.
Over the past 30 years, Dave Edelman has been a sought-after advisor, as a CMO and a marketing thought leader with BCG, Digitas, and McKinsey, drawing on his foundational marketing concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, as CMO of Aetna (now part of CVS Health), he transformed a 166-year-old brand into a digitally-oriented, customer-centric enterprise. David has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.1 million followers to his LinkedIn blog.