How Color Can Emotionally Convert Your Customer

A behind the scenes look at the power of color in branding. This course will cover basic understandings of branding, brand identity, brand psychology, and how color plays a role in emotionally converting your customer.



Key learning outcomes:

Better understanding of color psychology and the role it plays in your branding

brand psychology and it relationship to brand identity

how your consumer processes color through meaning and personal perspective

About the Instructor:

Shena Nicole is a brand consultant, speaker, and educator with 10+ years of experience in retail, fashion, luxury goods, apparel, creative agency, and entrepreneurship. Her expertise extends but is not limited to brand identity development, brand psychology, conscious branding, tech, and consumer behavior. She has previously acted as a speaker/educator with NYC Business Solutions, NYU, General Assembly, Fiverr, Freelancers Union, Ethel’s Club, CUNY Startups and The Coalition of 100 Black Women x L’Oreal. Shena is a serial entrepreneur with notable brands that have landed business partnerships with Victoria’s Secret and been featured in People Magazine (online). She currently serves as an active business mentor under NYU’s Female Founders Fellowship Spring/Summer 2021 program.

The event is finished.


Aug 19 2021


1:00 pm - 3:00 pm