HR 4.0 – Time to Digitize?
Digitization is not a choice, but a decision dictated by the market – the applicants and employees.
The digitization of the working world is advancing inexorably. After number-driven processes such as accounting and controlling have been handled with the support of software in most companies for decades, processes in areas such as marketing and sales have also been increasingly digitized in recent years. But what about the HR department, which, not least due to changes in the labor market and the “war for talents,” has evolved from a support function to the core function of successful companies? Where does HR 4.0 stand?
Anita Bax – Account Executive
Personio – Benelux
As an Account Executive for the Benelux market, Anita drives Personio’s goal of becoming Europe’s leading HR software solution for SMBs. With Personio she helps and supports companies to digitize HR in the Benelux market. Prior to that, Anita was part of fast-scaling teams at Airbnb and Coolblue, launching Airbnb Experiences in the Netherlands and Nordic markets.