InGAME International: The China Games Market for UK Game Studios

This event will provide games industry professionals with an opportunity to learn about current research into the China games market.



InGAME International is an Arts and Humanities Research Council (AHRC) funded project led by Abertay University in partnership with Shanghai Academy of Social Science, Shanghai Theatre Company, Communication University of Zhejiang, and InGAME.

We are inviting representatives of the UK games industry to participate in this first InGAME International Information Event.

Our project aims to identify the barriers UK developers face when considering collaboration, co-production, or market access in China. We have been conducting initial research with industry and are now looking to share early findings at this event.

Additionally, we will provide information on the longer term vision of the project, including plans to develop guidance, support mechanisms, and funded exchanges to China for the UK sector.


Attendance is free and will be hosted on Zoom. All attendees will have the opportunity to listen to three live talks and to ask questions of the project team.

Attendees who wish to participate in a focussed discussion will have the option to join a 45-minute industry roundtable at the end of the event. This roundtable will be an opportunity to share your own experiences, interests, or concerns about accessing the Chinese market from the point of view of a UK studio, which will be invaluable to the development of the project.

About the Arts and Humanities Research Council

The Arts and Humanities Research Council (AHRC) funds world-class, independent researchers in a wide range of subjects: history, archaeology, digital content, philosophy, languages, design, heritage, area studies, the creative and performing arts, and much more. The quality and range of research supported by this investment of public funds not only provides social and cultural benefits and contributes to the economic success of the UK but also to the culture and welfare of societies around the globe.

The event is finished.


Sep 17 2021


4:00 am - 7:00 am

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