Keynote with Dr. Arathi Sethumadhavan by AIxDesign

Why UX Professionals should be at the forefront of developing AI experiences



As next-generation technologies are being created, it is important to reflect and think through the benefits, risks, and impact these new experiences can have on people and societies. The conversations on this topic have been dominated by ethicists, policymakers, data scientists, and others.

In this talk, Arathi will describe why user experience professionals should be at the forefront of these conversations and offer a few additional techniques that you can start applying to create AI experiences with intention.

About the Speaker

Dr. Sethumadhavan leads a user research team for Microsoft’s Ethics and Society, that is focused on privacy and consent, fairness, inclusion, accountability, and transparency – as it relates to AI experiences. She works on AI across speech, computer vision, and mixed reality, and strives to bring the perspectives of a diverse set of direct and indirect stakeholders including traditionally disempowered communities to help shape product experiences. Arathi is also a Fellow at the World Economic Forum, where she is working on unlocking opportunities for positive impact with AI to address the needs of the aging population.

The event is finished.


Oct 26 2021


11:00 am - 12:00 pm

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