L&D: Leveraging cognitive science to change behaviours with Dawn Metcalfe

Learn the six principles of cognitive science that you should be incorporating into your training to ensure your interventions stick.

The webinar is taking place on Tuesday 27 July 2021 at 1pm – 2pm UAE time (GMT +4).




The past year has accelerated change in the way we work, learn, and collaborate. While people professionals have led this transformation, we have learnt the critical role that line managers play in supporting a learning culture and developing for performance. Yet, over half of line managers never receive any formal training to develop their teams – and too much time, energy and resources are wasted on training that doesn’t work. Workplace culture advisor Dawn Metcalfe argues we know how to do it better – and yet, we don’t.

In this insightful webinar presented in collaboration with ICS Learn Group, she will cover six principles of cognitive science that you should be incorporating into your training to ensure your interventions stick and deliver true value.

What is stopping us from doing what we know is right?

How to equip line managers with the tools to support behavioural change?

Learning to focus on what matters to drive performance and deliver ROI

How to get commitment from line managers?

Six principles of cognitive science to boost your on-the-job training results

About Dawn Metcalfe

Having worked in seven countries ranging from when she was a teenager in Ireland through to her time teaching teachers in China, to her now home in Dubai, Dawn Metcalfe has worked with leaders at all levels around the region and beyond to change the way they see the world, their behaviour and their impact on others.

As well as authoring The HardTalk Handbook and Managing the Matrix, Dawn Metcalfe is also the founder of Dubai-based PDSi, which helps individuals, teams and organisations drive behavioural and cultural change. Known for not being afraid to tell truth, her insights and straight-talking approach has kept her constantly in demand from large multinationals and government entities, across the Middle East, over the last 10 years.

Dawn regularly contributes to publications including Entrepreneur Middle East, Forbes and The Tempest and speaks publicly on a broad range of subjects on the radio and at conferences. Metcalfe created HardTalk (the book and companion modular, blended training programme) to help us get better at mastering the science and art of difficult conversations we keep avoiding.

The event is finished.


Jul 27 2021


5:00 am - 6:00 am

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