Local Data Driven Cultures and Learn How to Triple ROI and Value Delivery
About the Speaker:
Keith Ellis has been an executive in the technology industry for over 25 years, starting with the industry trend-watcher International Data Corporation (IDC). He has held roles as CEO, COO, board member, investor or mentor to various technology companies, co-founded and sold a business analysis company as well as being a former Chair of IIBA. As Chief Growth and Engagement Officer for IIBA, he is responsible for leading IIBA’s global growth strategy, including strategic partnerships, corporate and academic programs, chapters, and membership value.
As part of IIBA’s Global Research, ‘Achieving More with Data’ research analyzes the forces shaping the use of data and analytics at companies and the strategies for transforming to a data-driven organization. IIBA isolated six business data analytics practices that, when led by business analysis professionals, triple ROI and lead to far lower failure rates.
In this discussion, Keith Ellis, IIBA Chief Engagement and Growth Officer, will reveal and discuss key findings from the research as well as showcase Reethu Tom’s, data analytics career success.
IIBA’s study concluded that organizations adopting the six BDA practices and with success in business data analytics from these practices achieve a sustainable competitive advantage over peer companies, not just in terms of the magnitude of ROI difference, but in terms of the scope, scale, success, and sophistication achieved in their business data analytics initiatives.