Online Consumer Shopping Trends in the Pandemic Era
Online shopping trends in the pandemic era and the digital transformation considerations that follow.
The coronavirus pandemic has exerted enormous pressure on society and forced a host of changes to how we live and work. Harvard experts say some of these adaptations have accelerated already existing trends such as the development of a cashless society, the increase in remote work, and the decline of brick-and-mortar retail, and they expect some of these will become a more permanent part of the post-pandemic’s “new normal.”
This session covers insights on pre-mid and post-pandemic shopping trends, consumer behaviors and business transformations in North America. Digital transformation is not new. Is it necessary for a business to devise a strategy by understanding online shopping behaviors? What are the Pre-Mid-Post Pandemic online shopping trends and behaviors? In this session we will go over an example of a business successfully adapting to trends/behaviors and discuss ways in which small businesses can start & leverage these insights.
Gain insights about online shopping trends and behaviors.
Understand how online shopping behaviors insights can help your own business to strategize certain elements of digital transformation while focusing on your target consumer’s perspective.
Bonus: More in depth research sites to read to understand the shifts in online behaviors.
Cigdem Fareed, Distinct Graphics and Software Solutions
I graduated from Tourism and Hospitality Management in 2000 right at the turn of a new century, worked in marketing and customer Service for many years for technology companies. I got inspired by computer science technologies and Graphic design during this time.