The Science of Purpose at Work

We want to build a network of leaders who have conversations about making a difference and generate the buzz to make change happen.



Doing well and doing good are becoming increasingly interconnected in our rapidly changing world. The Purpose Collective is a trio of purpose pioneers with a shared passion. We want to create a buzz about making work meaningful so that each person feels energised by what they do, day-to-day. We want to build a network of leaders who have conversations about making a difference. We want to see positive change happen: in organisations, teams and individuals.

About this session

The Science of Purpose at Work

In this session, Aaron Hurst, CEO of “Imperative and author of “The Purpose Economy”, will share his research with F500 companies on why we need to move from engagement to fulfillment and purpose.

Meet Aaron

Aaron Hurst, the CEO and co-founder of Imperative, is the foremost expert on the science of purpose and fulfillment at work. Imperative is a peer coaching platform that uses the power of peers to support each other over time to become increasingly effective and fulfilled. The science-backed platform combines the effectiveness of coaching with the impact of building trusted peer networks that are proven to build resilient and high performing cultures. In 2014, he brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, World Economic Forum, Fast Company, MIT Sloan Management Review and was named a LinkedIn Influencer

Join the conversation to explore why we need to move from engagement to fulfillment and purpose.

The Purpose Collective – Meet the team

Chris Blackwell is the founder of Purpose Led Performance a consultancy that provides leadership development and consultancy to Scale-Ups and purpose driven organisations. Chris was inspired to set up Purpose Led Performance because he fundamentally disagrees with the prevalent business narrative that there is a conflict between being profit focused or between being purpose focused! Chris believes that purpose is THE vital ingredient to achieve high performance and sustained growth.

Prior to founding Purpose Led Performance Chris worked as a CEO and senior Executive in purpose-led organisations that achieved incredible growth, became number one in their markets and were recognised on seven occasions as being amongst the Top 100 employers in the UK. Chris is also a ScaleUp coach supporting Tech businesses in Birmingham and a Fellow at the Royal Society of Arts.

Sarah Rozenthuler has a passion for engaging teams to do great work. When a team becomes purpose-led, rather than dominated by a strong personality, it achieves extraordinary results. Sarah joined the Purpose Collective as Covid-19 took hold and made more conventional ways of working impossible. Sarah has discovered how purpose is a magnet for collaboration even when a team can’t get in the same room together. As the most potent unit of change in an organisation, Sarah loves to help teams go on the journey to become purpose-led. Her clients include BP, Discovery Inc and Standard Chartered Bank. Sarah is the author of two books: How to Have Meaningful Conversations (Watkins, 2019) and Powered by Purpose: Energise Your People to Do Great Work with a foreword by Paul Polman and an epilogue by Dr Victoria Hurth.

Alberto Gonzalez Otero is an optimist leader and entrepreneur who believes in Purpose as the driving force for positive change for individuals and organisations. He has spent almost 20 years in sales and commercial leadership roles working as Head of Sales, Director of Customer Experience and Customer Success at different software start-up and scale-up companies building, leading and developing teams across different countries and continents, creating company cultures, designing strategies, implementing technology and processes. Today, Alberto helps organisations, leaders and teams discover their purpose, transform and maximise results through leadership programs, workshops and retreats.

The event is finished.


Jun 09 2022


11:00 am - 12:00 pm

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