VRAR Chicago: The Next Evolution of Research in Immersive Technology

Come experience #TheNextEvolution in immersive technology!




One of the key aspects of immersive technology is the cognitive dissonance that real space can be overpowered by perceived space. That what you know is not real, is “real” enough, to be interactive. This renders the person wearing the headset from a passive observer to an active participant in the content. This same mental trick happens when interacting with augmented reality components. Therefore the participant can be almost as rich with behavioral patterns worth studying as any other context of these types of research – especially more than considering the hypothetical. In this way, immersive technology explodes into a very rich space for research.

The more that we know about human behavior, the better products and marketing can target needs and desires. Using this research will become integral as more media will be consumed via immersive technologies. Understanding these aspects of human behavior can also greatly inform methods of training and retention of new information. Also, as XR hardware can be lare expense for labs, those who have their own technology at home can download programs to contribute and even earn income through the participation of these types of open source style research projects.

A perfect fit for #TheNextEvolution event series, join us on October 6th to learn from industry leaders about some of the innovations in research as our experts use immersive technologies as a tool for their research.

What’s The Format:

We will be using Virbela’s Open Campus to host the program. We suggest that you download, set-up, get familiar with the Virbela program (virbela.com/download) and environment prior to the program, as we will be unable to provide support during the event. The event will also streamed on Facebook.com/VRARChicago (facebook.com/VRARChicago/live_videos/).

The virtual environment resembles a physical space, so you will be able to talk with other attendees during open networking both before and after the presentations. The sound is spatialized, so if at any point it feels too loud, feel free to move your conversation to another part of the room where there are less people.

We begin with informal networking and then start the stage portion promptly at 6:15pm CDT. There will be a handful of presentations before we move on to answer audience questions and then finish with more networking. We keep it simple and informal – this MeetUp is about you, our members, and not the host or presenters. Come and get your questions answered, take your next step into immersive technology.

The event is finished.


Oct 06 2021


7:00 pm - 9:00 pm

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