Workshop 3: Turning Tech into Information
The final workshop will be a quick review of the second workshop. Having devised some action to implement the technology and understand the skillset needed, we now look at how we make use of the data being collected and setting some SMART objectives within the town to measure any changes implemented. Also, what could be shared and ways to share this information with the high street, consumers and other stakeholders.
The Welsh Government recently announced a package of support to revitalise Welsh town centres. The aim is to enable businesses to plan projects which lead to economic growth as well as helping them make the best use of digital technology. This includes utilising data to help firms better understand their customer base and trends which will support businesses in their future planning and marketing activities. This will be achieved through ‘The Year of SMART Towns’ and is closely aligned with the Welsh Government’s Transforming Towns agenda and wider funding for town centres.
There are three workshops to be delivered as part of the Year of the SMART Towns project. The workshops will introduce the concept, help participants prioritise suitable challenges, and identify potential SMART solutions within an action plan. The series of workshops will be delivered over three virtual sessions and will be repeated multiple times over the course of the project. Prior technical or digital knowledge is desirable to participate.